Your first campaign

A campaign in March is a container for all the strategy, content, and publishing work needed to deliver a marketing initiative. This guide walks you through creating one and moving it to completion.

Step 1: Create a campaign

From the dashboard or the Campaigns page, create a new campaign. You can use the global create menu (press c then c) or the button in the navigation.

Provide the following:

• Campaign name — A short, recognizable title (e.g., “Q2 Product Launch”).
• Description — An optional summary of the initiative.
• Dates — Start date, end date, and launch date.
• Budget — An optional budget for the campaign.

Your campaign is active from the moment it is created.

Step 2: Write the brief

Open your campaign and go to the brief editor. The brief is a free-form rich text document where you capture the campaign’s strategy — goals, audience, channels, key messages, and success metrics.

You can write the brief from scratch or use Ask March to generate one. Open the Ask March sidebar, describe your campaign objective, and March will draft a brief you can edit directly in the editor. Ask March can insert text at your cursor or replace the entire brief.

When your brief is ready, you can start adding outputs.

Step 3: Add outputs

Outputs are the deliverables your audience will see — social posts, blog articles, emails, ads, and more. Create them inside the campaign:

• Use the + button in the campaign detail view, or press c then a from the global create menu.
• Set the type (social, email, blog, ad, changelog, newsletter, internal, or other).
• Choose a channel for social outputs (X, LinkedIn, Instagram, TikTok, Threads, etc.).
• Assign an owner — you can @mention Slack teammates for quick assignment.
• Set a target date for when the output should be ready.

You can also create outputs in bulk by typing multiple items in natural language. March parses them into individual outputs.

March can suggest outputs for your campaign based on the brief. Review the suggestions in the sidebar, accept the ones you want, or create all of them at once.

Step 4: Produce content

Open any output to enter the content editor. Write and edit content in the markdown workspace. Use Ask March to:

• Generate a first draft based on the campaign brief.
• Refine existing content — shorten it, add a CTA, adjust the tone.
• Review content against your organization’s brand guidelines.

As content is finalized, move each output from Draft to Ready using the status dropdown.

Step 5: Publish

When outputs are ready, publish them to connected platforms directly from March:

• Social channels — Post to X, LinkedIn, Instagram, Threads, and 8 more channels (12 total).
• CMS — Push blog posts to GitHub or Sanity.
• Notifications — Alert your team via Slack.

Each published output is marked Published and includes metadata about where and when it went live.

You can also schedule outputs using target dates and the calendar view. Drag and drop outputs on the calendar to reschedule.

Step 6: Review results

After outputs are published, analytics flow back into March:

• Website analytics from Google Analytics 4 or PostHog show pageviews, unique visitors, and referrer data per output.
• Social analytics show impressions, reach, likes, comments, and shares for published posts.

Review performance in the campaign detail view. When you are done, archive the campaign. Archived campaigns remain searchable in your workspace.

Example

A content marketing team creates a campaign called “Developer Blog Series.” They write a brief outlining five article topics and target keywords. They add five blog outputs, assign each to a writer, and set target dates across two weeks. As articles are written, Ask March helps refine headlines and reviews copy against brand guidelines. Each article is published to GitHub (as markdown) and shared on LinkedIn and X. After two weeks, the team reviews GA4 traffic data per article, identifies the two highest-performing topics, and archives the campaign.

Next steps

• Campaign Lifecycle — Understand the four phases of campaign work.
• Campaigns — Explore campaign structure in depth.
• Outputs — Learn about the deliverables inside a campaign.