Coordinate
Coordinate is the production phase of the campaign lifecycle. It is where the strategy defined in the brief gets turned into concrete deliverables. The goal of this phase is to get every output created, reviewed, and ready to publish.
What happens in Coordinate
Section titled “What happens in Coordinate”During Coordinate, the team focuses on three activities:
1. Creating Outputs
Section titled “1. Creating Outputs”The team breaks the campaign into individual outputs — the things your audience will see. Based on the channels identified in the brief, this might include:
- Social posts (X, LinkedIn, Instagram, Threads, TikTok, etc.)
- Blog articles
- Emails
- Ads
- Changelog entries
- Internal communications
Each output is created inside the campaign with a type, channel, owner, and target date.
Bulk creation — You can create multiple outputs at once by typing them in natural language in the create modal. March parses the text into individual outputs.
AI suggestions — Ask March can analyze the campaign brief and suggest a set of outputs. Suggestions appear as cards in the sidebar with a title, type, and rationale. Accept individual suggestions or create all of them at once.
2. Assigning Work
Section titled “2. Assigning Work”Each output has an owner — the person responsible for producing the content. You can assign owners by @mentioning Slack teammates in the create modal. Owners are visible on the output card and in the campaign detail view.
Outputs also have a priority level (low, medium, high, urgent) and target dates to help the team manage workload.
3. Producing Content
Section titled “3. Producing Content”Owners open their assigned outputs and write content in the markdown editor. Ask March is available in the editor to help with:
- Drafting — Generate a first pass based on the campaign brief.
- Refining — Shorten, adjust tone, add a CTA, or rephrase.
- Brand review — Check content against your organization’s brand guidelines. March returns a pass or fail result with flagged issues and severity levels.
The editor supports a command palette (accessed via / or Cmd+K) for quick access to AI commands.
As content is finalized, the owner changes the output status from Draft to Ready using the status dropdown.
Managing the Coordinate phase
Section titled “Managing the Coordinate phase”The campaign detail view shows all outputs with their current status. March displays counts of draft, ready, and published outputs, giving coordinators a clear picture of progress.
Outputs with target dates appear on the Calendar view, which provides a monthly grid. You can drag and drop outputs to different dates to reschedule. The calendar uses color-coded indicators:
- Gray — Draft
- Blue — Ready
- Gold — Published
You can filter outputs by type (email, social, blog, ad, changelog, other) to focus on a specific workstream.
Google Docs integration
Section titled “Google Docs integration”If your team writes long-form content in Google Docs, you can link a Google Doc to an output. March fetches the document content, keeping source material accessible alongside the output’s metadata and publishing workflow.
When to move to publishing
Section titled “When to move to publishing”Outputs are ready to publish when their status is Ready. There is no campaign-level gate between producing content and publishing it — you can publish individual outputs as they are ready, even while other outputs are still in draft. This flexibility supports both “big bang” launches and rolling content schedules.
Example
Section titled “Example”A brand marketing team is coordinating a product rebrand campaign. They use Ask March to generate eight suggested outputs from their brief: a blog post, three LinkedIn posts, a customer email, a press release, a changelog entry, and an internal memo. They accept all suggestions, assign owners via Slack @mentions, and stagger target dates across two weeks. Writers draft content in the editor, using Ask March to refine copy and run brand reviews. As outputs are approved by the team, they move from Draft to Ready. By the end of week two, all eight outputs are Ready and the team begins publishing.