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What is March

March is a campaign lifecycle system that helps marketing teams plan, produce, publish, and analyze content in one place. It treats every campaign as a structured container that holds strategy, outputs, and performance data, giving teams a shared view of what is happening and what comes next.

Why March exists

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Marketing teams juggle documents, project boards, social schedulers, CMS platforms, and analytics dashboards to run a single campaign. Work gets scattered, status updates go stale, and it becomes difficult to understand where a campaign actually stands.

March solves this by organizing all campaign work around a central workspace. Instead of tracking content in one tool and results in another, March keeps the full arc of a campaign — from brief through published outputs and analytics — inside a single system.

How it works

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Every campaign in March follows a natural progression:

  1. Plan — Define the campaign’s strategy in a brief. Use Ask March to help generate it.
  2. Coordinate — Create outputs (emails, social posts, blog articles, ads), assign owners, and produce content.
  3. Launch — Push outputs live to connected platforms — social channels, GitHub, Sanity, or Webflow.
  4. Improve — Review per-output analytics from Google Analytics or PostHog and apply what you learned.

These phases are a conceptual framework for organizing campaign work, not system-enforced statuses. A campaign in March is either active or archived — the lifecycle phases describe the natural progression of the work itself.

March uses AI throughout this process. Ask March, the built-in AI assistant, can draft briefs, generate output content, suggest activities for a campaign, and review content against your brand guidelines.

Who it’s for

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March is built for marketing teams of any size that produce content across multiple channels. Whether you are a growth team shipping weekly experiments or a content team running editorial calendars, March provides the structure to move faster without losing visibility.

Core ideas

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  • Campaigns are first-class objects. Everything in March revolves around the campaign — not individual tasks or documents.
  • Outputs are what you ship. Emails, ads, blog posts, and social posts are tracked as outputs inside a campaign, each with their own status (draft, ready, published) and owner.
  • AI is built in, not bolted on. Ask March assists throughout — drafting briefs, generating content, suggesting outputs, and reviewing brand consistency.
  • Publish from one place. Connected integrations let you push content to 12 social channels, GitHub, Sanity, and more without switching tools.
  • Track what happened. Per-output analytics from Google Analytics 4 and PostHog flow back into March so you can see results in context.

Next steps

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